Packaging

Rebranding  +   Print Materials  +   Production
  • Acoustic Research
  • Consumer Electronics
  • Art Direction, Production
  • 2008
Acoustic research, manufacturers of high-end audio equipment, approached our agency requesting a new look for their line of high-end headphones that would rival the high-quality packaging of Bose and O&M in the marketplace.
  • Initial concepts

    Initial concepts

  • Die line press proofs

    Die line press proof

  • Final package

    Final package

The new branding adopted a black background, giving it a sense of modern sophistication, but also a cool pop of blue, associating it with strength and reliability.
Custom photography was used for all products and most lifestyle images. I worked closely with the product photographer, fine tuning angles and reflections. I was also called upon to attend a few lifestyle photoshoots. Overall, both a great experience.

Old vs New

Screaming headphones
The new AR product branding was carried across more than 15 SKUs. Some higher end products benefitted from die line enhancements, such as die cut windows or folding exterior panels.
Diecut package
Project skills
  • Design
  • Layout
  • FPO photography
  • Product imagery retouching
  • Mockup construction
  • Dieline art production
  • Multiple language typesetting
  • Review printer proofs
AR package lineup
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